The sale is in full swing, and it all ends tomorrow at midnight
(iStock/The Independent)
Amazon’s second Prime Day sale is here. The mammoth 48-hour deal bonanza is underway and will run until midnight tomorrow (11 October).
Like all of the online giant’s shopping events, the Prime Big Deal Days sale, as it’s officially called, sees everything from tech and beauty to Apple products, Amazon devices and air fryers discounted. The perfect preamble to Black Friday, Amazon’s autumn sale will help you tick off your shopping list for less.
As always, our IndyBest team of seasoned shoppers will be on hand throughout the event, to hand-pick the crème de la crème of offers. Whether you’re after a dehumidifier, a new moisturiser, a Dyson airwrap alternative, a new pair of headphones or a Kindle, consider our dedicated guides your cheat sheets for the event.
With Prime Day deals dropping thick and fast, we’re here around the clock, rounding up all the best offers in our liveblog, so you don’t have to go searching. You’re welcome.
Best Amazon Prime Day deals 2023
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Get an Echo pop for just £17.99
(Amazon)
There’s a whopping 60 per cent off an Amazon Echo pop right now, taking its price down to less than £20. This Bluetooth smart speaker complete with Alexa can be used to stream music, set timers, ask random questions and much more. This current saving is available in all four colours – black, white, lavender and teal – so, you can shop according to your shade preference.
In our review of the Amazon Echo pop, our writer said: “The Echo pop is a fun, pretty cute-looking Alexa device with a slanting fabric speaker front and a plastic rear.” Plus, the sound quality is “decent for such a small device.”
Daisy Lester10 October 2023 19:15
This heated airer will save you money drying clothes – and it’s on sale
There’s never been a better time to invest in an energy-saving home appliance. If you’re looking for ways to dry your laundry without putting it in a tumble dryer, you need a heated clothes airer in your life.
Black + Decker three-tier heated airer: Was £155, now £109.99, Amazon.co.uk
(Black+Decker)
This three-tier heated airer landed a spot in our review of the best, with our tester awarding it four stars out of five and dubbing it best for families. Owing to its capacious size, it can “handle a full washing machine load of clothes and more”.
“The rails are spaced out more than on other rail-based airer models, which makes arranging clothes fast and simple,” praised our writer. They added that there’s “no struggle to squeeze a top or a pair of trousers into the middle rail”.
Daisy Lester10 October 2023 19:00
Deliveroo Plus is free with Amazon Prime
Wondering what to have for dinner? We’ve spotted that Amazon is currently giving away Deliveroo Plus for free for a whole year with your Prime membership. This means free delivery on all your orders over £25.
If you’re keen to sign up, get the lowdown below:
Daisy Lester10 October 2023 18:45
Snap up this rare saving on an Apple iPad
Apple deals are few and far between, so this Amazon saving on the 2021 iPad is worth paying attention to.
Apple iPad, 9th generation, 2021: Was £369, now £317.49, Amazon.co.uk
(Amazon)
Reduced by 15 per cent, Apple’s 2021 iPad is one of the cheapest models you can buy. The ninth-generation tablet boasts a 10.2in screen and full-sounding stereo speakers. Compatible with the Apple pencil and smart keyboard, the iPad is complete with a back camera and front camera, for extra versatility.
Find more Apple deals in our Prime Day guide below:
Daisy Lester10 October 2023 18:30
Ninja’s foodi air fryer is an IndyBest-favourite – and it’s reduced by 26%
If (like everyone else) you’ve been lured in by the air fryer hype, this Ninja model comes IndyBest-approved.
Ninja foodi max health grill and air fryer: Was £269.99, now £199.99, Amazon.co.uk
(Amazon)
Discounted by a sizzling £70, this grill and air fryer hybrid from Ninja can take on roasting, baking and more. In our review of the versatile appliance, our tester was “bowled over by its ease of use, speedy cooking and fantastic results across all six cooking functions”. They added it would “be a game changer for anyone without easy access to a full-sized oven”, and “could easily replace daily hob and oven use in any average-sized household.”
Daisy Lester10 October 2023 18:15
Don’t sleep on this Emma mattress saving
Emma original mattress: Was £411.18, now £269.50, Amazon.co.uk
(Amazon)
Mattress brand Emma landed not one but two mattresses in our round-up of the best, including the original, which was crowned the best memory foam mattress. Our tester found the mattress to be very comfortable, and noted it offered “solid support beneath the memory foam layer”, owing to “heavy-duty foam at the bottom of the mattress”. They went on to add that this model “suited both side and back sleepers”. On sale with 34 per cent off in the small double size, you can sleep easy knowing you’ve saved more than £140.
Daisy Lester10 October 2023 18:00
Revlon’s Dyson airwrap alternative is under £30 for Prime Day
If Dyson’s airwrap is a little out of budget, I swear by Revlon’s cheaper alternative. Now, for Prime Day, it’s even more affordable.
Revlon one-step hair dryer and volumiser: Was £62.99, now £29.99, Amazon.co.uk
(Amazon)
Save 52 per cent on this TikTok famous hair tool, which has garnered millions of views on the app. The popular volumiser is also one of our favourite ways to achieve a salon-worthy blow dry at home, having earned a spot in our round-up of the best hot brushes. Ideal for creating subtle waves and more volume, it comes with two heat settings and a cool-shot option.
Daisy Lester10 October 2023 17:45
Clean up this Prime Day deal on Shark’s cordless vacuum
Shark wandvac 2.0 cordless handheld vacuum cleaner: Was £179.99, now £129, Amazon.co.uk
(Amazon)
This sleek, compact Shark handheld vacuum cleaner is designed for quick clean-ups. Now reduced by £50, it has 15 minutes of run-time and two attachments to get into crevices and to clean up pet hair. In our review of the wandvac, our tester praised how easy it was to use, writing: “It’s impressively lightweight and tactile – meaning we could easily hold it above our heads to get light fittings, picture rails, and so on.”
Daisy Lester10 October 2023 17:30
This electric toothbrush is reduced by a huge 60%
If you’re on the hunt for a toothbrush that will help you achieve a Hollywood smile, this might just be it.
Philips sonicare advanced whitening edition electric toothbrush: Was £249.99, now £94.99, Amazon.co.uk
(Amazon)
Now with an impressive 62 per cent off, the Philips sonicare 7900 claims to help whiten your teeth in just one week. It does so via a unique brush head that’s densely packed with bristles to help remove surface stains and reveal a brighter smile. The gadget comes with four modes – clean, white+, gum health, deep clean+ – and three intensities for a personalised brushing experience.
Daisy Lester10 October 2023 17:15
Amazon has sliced its price on Ninja’s foodi blender
Whether rustling up soups or smoothies, a blender is a versatile addition to any kitchen. Much-loved home appliance brand Ninja is arguably the best in the business and its foodi blender has gone straight to the top of my wishlist.
Ninja foodi power nutri blender: Was £99.99, now £79.99, Amazon.co.uk
(Amazon)
Boasting a 1100W motor and complete with six automatic programs for creating a variety of textures including spoon-thick smoothie bowls, spreads and nut butters, smooth drinks and dressings, it works with just the touch of a button. Plus, the dishwasher safe design makes cleaning in between uses a breeze. Right now, you can save just over 20 per cent.
Find more home appliance deals in our Prime Day guide:
Daisy Lester10 October 2023 17:00