A firm date in every fashion-lover’s diary, Black Friday is just around the corner. From Zara and Missoma to Mango and Pandora, there’s no better time to tick off your wish list – and Asos Black Friday deals are always a highlight.
A one-stop shop for all your sartorial needs year-round, the online retailer sells everything from winter coats to party dresses. Not only does it stock its own labels (think Asos Design, Curve, Luxe and Collusion), the site is also home to cult names such as Topshop, Miss Selfridge, Mango, Pull & Bear, Adidas, New Balance and more. Plus, it’s a firm destination for beauty buffs, selling the likes of Murad, Coco & Eve, Olaplex, Sunday Riley, Charlotte Tilbury and Kylie Cosmetics.
The main event is just over a week away, and Asos has already kicked off its Black Friday warm-up event, with up to 70 per cent off. Better still, you can save 20 per cent on almost everything on the retailer’s app until 15 November. We’ve rounded up the best early offers below (consider this guide your cheat sheet to the Asos Black Friday deals in 2023).
Read more: The best Black Friday deals on clothing and jewellery
Best early Asos Black Friday 2023 deals
Bolongaro Trevor oversized leather bomber jacket in brown: Was £195, now £85, Asos.com
Leather bomber jackets are having a moment and we love the cut of this Bolongaro number. Overized and slightly longline, the androgynous style is complete with a baseball crew neck and zip fastening. Whether layered over a hoodie or dressing down a party dress, it’s a versatile staple.
Asos Design 90s straight jean in metallic silver: Was £45, now £27, Asos.com
It’s safe to say metallic trousers are having a moment. This Asos pair nail the trend, thanks to their wearable Nineties-style straight-leg cut, flattering high waist and pleasingly affordable price tag. Now, they’re even cheaper, thanks to Black Friday.
& Other Stories wool blend cardigan with clasp buttons in off-white: Was £120, now £90, Asos.com
Reduced by £30, & Other Stories’ chic knit will elevate your winter wardrobe. The chunky style is crafted from an insulating wool and cotton blend, while the V-neck, long sleeves and slightly cropped cut give the piece a cool boxy silhouette. Adding the final flourish, we love the contrasting silver clasp fastenings.
AllSaints Tonic crew T-shirt in grey: Was £32, now £16, Asos.com
AllSaints crew tee in grey is discounted by 50 per cent right now, meaning you can pick it up for just £16. A stellar staple for your capsule wardrobe, it works as a layering piece under vests and gilets or with a simple jeans look. Complete with subtle AllSaints branding, the grey finish is endlessly versatile.
Collusion plus nylon longline fur-trim coat in brown with black faux fur: Was £65.99, now £56.50, Asos.com
Reduced by nearly 15 per cent, this coat from Asos’s in-house Collusion label is a must for your winter wardrobe. The brown design is finished with black faux-fur trim, giving it an expensive look. Complete with a zip fastening and high collar to lock in warmth, it’s a cold weather staple staple.
New Balance essentials novelty hoodie in green: Was £70, now £42, Asos.com
Looking for a new hoodie to take you from the sofa to the pub? New Balance’s retro-inspired sweater is the perfect balance of comfort and style. The green-hued design is complete with a drawstring hood, logo print on the chest, pouch pocket and regular fit.
Asos Design knitted bandeau top with scarf in black: Was £22, now £18, Asos.com
The perfect piece to complete a “jeans and a nice top” outfit, Asos’s knit bandeau comes with a matching skinny scarf. The simple design is elevated by the scarf detail, while the knit style gives the top a textured look.
4th & Reckless straight-leg faux-leather trousers in black croc: Was £45, now £31.50, Asos.com
Leather trousers are a perenially cool staple, and you can save 30 per cent on this 4th & Reckless pair right now. Boasting a regular rise, side pockets and a wearable straight cut, the trousers are enhanced by the croc finish.
Does Asos have Black Friday 2023 deals?
Asos has announced its Black Friday sale will offically kick off on Friday 24 November, with deals dropping throughout the weekend. The fashion giant’s sale will end on Cyber Monday (27 November). In the run-up to the main event, the retailer has launched a pre-Black Friday sale warm-up, with up to 70 per cent off. Plus, you can save 20 per cent on almost everything on the app until 8am on Wednesday 15 November.
According to Asos, we can expect “massive discounts” from all 850 brands on the site during Black Friday.
What were the best Asos Black Friday deals last year?
In 2022, there was up to 80 per cent off almost everything at Asos. From winter coats and party dresses to jumpers and boots, we shopped stellar savings from the likes of Topshop, Asos Design, Mango, Collusion, Levi’s and more.
It was the perfect opportunity to refresh your wardrobe at a fraction of the cost – think £8 jeans, £20 trainers, £30 boots and £10 knits. Asos’s beauty deals were similarly impressive, with everything from ghd and Sol de Janeiro gift sets to Dr Jart+ formulas and Olaplex shampoo reduced.
For the latest discounts across clothing and accessories, and more offers, try the links below:
For more Black Friday fashion intel, head over to our guide for the lowdown – plus early deals