Designer supports Saudi Cup initiative

The Saudi fashion scene’s established stars will make younger generations feel inspired, according to a designer.

Reema Al Barwardy spoke to The Independent at the 2024 Saudi Cup festival. The racecourse hosted a pop-up exhibition by the Saudi 100 brands initiative designed to support young creatives.

“I think [Saudi 100 brands) creates an inspiration for young designers,” she said.

The Saudi Cup is organised by The Jockey Club of Saudi Arabia in partnership with the Ministry of Culture.

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