Krishnam Raju acted in Bantrothu Bharya which marks the first collaboration of Krishnam Raju with Dasari Narayana Rao. Later he acted in the critically acclaimed film Krishnaveni opposite Vanisri directed by V. Madhusudhana Rao. The film marks the debut of Krishnam Raju as a producer, the film was produced under his own production house Gopi Krishna Movies. Later he acted in Parivartana opposite Jamuna, Kanchana and Lakshmi, and Bharati opposite Jamuna, Iddaru Iddare, and Yavvanam Katesindi. Later he acted in Bhakta Kannappa portraying the roles of Arjuna and Kannappa Nayanar directed by Bapu which is the unique Telugu film to win the National Film Award for Best Audiography. Later he acted in the crime drama Manchiki Maro Peru. Later he acted in Kurukshetram portraying the role of Karna directed by Kamalakara Kameswara Rao. Later he acted in Amara Deepam which marks the first collaboration of Krishnam Raju with K. Raghavendra Rao. The film earned him Filmfare Best Actor Award (Telugu) and Nandi Award for Best Actor for the year 1977. Later he acted in films such as Jeevana Teeralu, Manushulu Chesina Dongalu, and Sati Savitri. Later he acted in the lavishly made Katakatala Rudrayya which grossed ₹75 lakh (US$94,000) made on a budget of ₹18 lakh (US$23,000). Later he acted in Mana Voori Pandavulu which was produced by him and Jaya Krishna. The film garnered Filmfare Best Film Award (Telugu) for the year 1978 and Krishnam Raju shared the award with Jaya Krishna. Katakataala Rudraiah and Mana Voori Pandavulu was released within a gap of 10 days and both films became blockbusters. Later he acted in films such as Ramabanam, Andadu Aagadu in which he acts in a role of a spy which is parallel to James Bond, which became a smash hit. Later he acted in Rangoon Rowdy, Sri Vinayaka Vijayamu portraying the role of Lord Shiva. Later he acted in films such as Shivamettina Satyam, Kalyana Chakravarti, and Alludu Pattina Bharatam which were directed by K. Viswanath. Later he acted in Sita Ramulu, Bebbuli, and Prema Tarangalu, the Telugu remake of the 1978 Bollywood blockbuster Muqaddar Ka Sikandar. In 1981, he acted in Aadavaallu Meeku Joharlu directed by K. Balachander. In the same year, he acted in Agni Poolu which was based on Yaddanapudi Sulochana Rani’s novel of the same name. Later he acted in the musical hit, Puli Bidda, Taxi Driver, Ragile Jwala, Guvvala Janta, Rama Lakshmanulu, Madhura Swapnam, Talli Kodukula Anubandham, Nipputo Chelagaatam, Golconda Abbulu, Jaggu, Pralaya Rudrudu, and critically acclaimed Trisulam. Later he acted in Nijam Chebite Nerama!, Adavi Simhalu, Puli Bebbuli, Kotikokkadu and Dharmaatmudu.
