Mayur Jumani is a music producer, composer, and digital content creator. He creates unique audio-based content for social media and is known for his meme mixes like Jalebi Baby 90’s version, Babu Babu, Kesariya Tony Kakkar Version, and Chori Patata Hai. He is the founder of the audio production house Aux Media.
Wiki/Biography
Mayur Jumani was born on Tuesday, 14 April 1992 (age 31 years; as of 2023) in Mumbai. His zodiac sign is Aries. A music enthusiast since childhood, Mayur started playing the piano when he was 5.
Childhood picture of Mayur playing the piano
He pursued a Bachelor of Engineering (BE) in Computer Science at the Thadomal Shahani Engineering College, University of Mumbai. He started playing around with Ableton & MIDI controllers in 2012. In 2013, he started working as a User Experience Designer at Directi in Mumbai. Along with his job, he also composed music and performed at small venues to gain experience. He did his first live music gig in 2014. In 2015, he quit his IT job and went on to pursue a Master’s in Music Production, Technology & Innovation at Berklee College of Music in Spain. In 2016, he performed at TEDxBerkleeValencia. After his stints in Europe and US, the former engineer and UX designer decided to come back to Mumbai from Los Angeles in 2017 and start afresh. While talking about his career shift in an interview, he said,
I’ve been making music and playing instruments like the piano since I was a young child. Even though I was an engineering student, I enjoyed playing music in my own time. I used to write, make music, and perform at local venues after finishing my engineering degree while working a full-time job to gain more experience. I had the aptitude, zeal, and ambition to thrive in the music industry, so several of my friends at the time encouraged me to take music more seriously. I chose to apply to the Berklee Master’s programme, and much to my amazement, I was accepted in spite of the fact that I had no prior formal music training. That was the tipping point for me.”
Physical Appearance
Height (approx.): 5′ 8″
Hair Colour: Black
Eye Colour: Black
Family
Parents & Siblings
Mayur Jumani’s father is a doctor. His mother, Manju Jumani, works in the field of science. His sister, Pooja Jumani, is an engineer.
Mayur Jumani with his parents
Mayur Jumani’s mother and sister
Wife
He is unmarried.
Caste
Mayur Jumani was born into a Sindhi family.
A snip of Mayur Jumani’s Q&A highlight on Instagram in which he talked about his caste
Career
After completing his engineering, he started working as a User Experience Designer at Directi in Mumbai in June 2013; he worked there till 2015. He was a Production Graduate Assistant at Berklee College of Music in Spain for one year, from August 2015 to July 2016. In July 2016, he started working in the Product Development department in Calabasas, California; he worked there till June 2017. At the beginning of 2017, he performed in Los Angeles with a group called Hollywood Light Orchestra, merging electronic music with a live orchestra. In 2017, he returned from the US to Mumbai, where he started teaching at the music school Beatfactory Academy. He was a part of the teaching faculty till January 2021 after which he became a full-time music composer and producer. After coming back to Mumbai, he also launched Inhew, a solo project where he collaborates with artists and singers to create cross-genre electronic music that recreates the studio environment on stage.
Mayur Jumani during a concert
Mayur Jumani has a diverse portfolio that ranges from Bollywood to Commercials to Web Series to Indie Music. In 2019, he released a couple of songs, ‘Guide’ and ‘Troubled Land’ in the Neil Nitin Mukesh starrer film Bypass Road via T-Series. He has produced music for some big composers such as Vishal Dadlani, Sneha Khanwalkar, Kailash Kher, Shilpa Rao and many more indie artists. He also worked as the official music producer for the IPML’s Mumbai Team. He has scored music for many Bollywood trailers such as Dabbang 3 (2019), Baaghi 3 (2020), Guilty (2020), Gunjan Saxena (2020), Pari (2018), Mitron (2018 ), Fukrey Returns (2017 ) and web series such as Breathe (2018), and Hear me Love me (2018), Bandish Bandits (2020). Although he was doing odd remixes and launchpad videos since 2014, he garnered popularity for his quirky social media posts related to music on social media in 2020. Amid the Covid-19 lockdown, he created several viral mashups on social media like Babu Babu, Kesariya Tony Kakkar Version, Chori Patata Hai, and Mujhe Drugs Do feat. Arnab Goswami. His first meme mis was an experiment in which he added beats to Arnab Goswami’s dramatic announcement of the banning of Chinese apps in India, which went viral on the internet. While talking about the same in an interview, he said,
I started putting comical posts on my page rather than just showing off my singing prowess. Around the time TikTok was banned in India and Reels was picking up, I took an Arnab Goswami dialogue and mixed it with a beat. I thought it would make my then-less than 2k followers smile. The next day, it was everywhere.”
Already gained over half a million views on Instagram, so thought I’ll upload here as well. Follow on ig for more: @MayurJumani #republicTV #ArnabGoswami #beatmaking pic.twitter.com/Kk4ZYuFvtO
— Mayur Jumani (@MayurJumani) July 20, 2020
Amidst the most polarised US elections in 2020, Mayur created a mashup extracted from Trump’s multiple debates and mixed them with snatches from his speech to create a video titled “Vivekamunand Mix feat Trump,” featuring US President’s bizarre mispronunciation of the Hindu spiritual figure.
On Public Demand, uploading it here as well!
Check out the HD version on https://t.co/hHTOBFKofX#trump2020 #vivekamunand #USElection2020 pic.twitter.com/mggLT3hcmv
— Mayur Jumani (@MayurJumani) November 4, 2020
In 2021, his meme mix Jalebi Baby 90’s version went viral on Instagram. He used Tesher’s hit number ‘Jalebi Baby’ in addition to the dialogue “Sab gussa karte hai, main ghar chhod ke jaa raha hu ” from an old Dhara Oil advertisement for the meme.
The audio was widely used by dog parents to show their fur babies who decide to leave home when they’re sad about being scolded. The content of Jumani’s clips has been diverse which includes dialogues from Tarak Mehta Ka Oolta Chashma (“Nimbu Pani feat Bapuji”), exaggerated spiels by primetime news anchors, Rakhi Sawant’s Insta rants, etc. Soon, the whole thing became so successful that Mayur took up content creation and the music production and composition work full time. In January 2022, he founded the audio production house Aux Media.
Car Collection
In 2023, he bought a Hyundai Verna.
I started this journey not knowing where it would take me, but today this dream has finally come true.
Bought my first ever car and the feeling is indescribable. Ofcourse none of this would be possible without you guys by my side.#achievement #hyundai #mayurjumani pic.twitter.com/YtjkrMKl61
— Mayur Jumani (@MayurJumani) April 15, 2023
Favourites
- Book: StarTalk by Neil deGrasse Tyson
Facts/Trivia
- He is intrigued by the field of Astrophysics. In an interview, while talking about the same he said,
I’ve been inquisitive about Astrophysics and the space-time continuum. Yeah, my career is music & my hobby is Astrophysics. I’m pretty weird that way.”
- In November 2020, Mayur Jumani was awarded the title of Hindustan Times Brunch Social Media Star of the Week his clip titled “Vivekamunand Mix feat Trump.”
Mayur Jumani ‘s Hindustan Times Brunch Social Media Star of the Week certificate for the clip Vivekamunand Mix feat Trump
- In 2021, he received YouTube’s Silver Play Button for surpassing 100,000 subscribers.
Mayur Jumani posing with his Silver Play Button