M&S is selling TikTok-approved rivals of designer perfumes

Whether it’s beautyalternativesfrom Aldi or swaps for coveted accessories (think M&S’s rival to the Celine crossbody bag), you can always rely on the high street for purse-friendly riffs on cult favourite products.

One retailer that has been delivering in the olfactory department recently is Marks and Spencer, with the smoky warmth eau de parfum from the M&S apothecary range rapidly racking up views on TikTok for its striking resemblance to Le Labo’s santal 33, which comes with a far loftier price tag.

Should you be looking for a cheaper alternative to your favourite designer fug, TikTok has sniffed out a whole host of M&S own-brand eau de toilette fragrances that rival a range of cult classics, drawing comparisons to Marc Jacobs’s Daisy, YSL’s black opium and Chanel no5, to name just a couple.

While designer scents can set you back more than £100 a pop, you can buy these Marks and Spencer scents for just £10. All of the fragrances we have listed here are vegan-friendly, too.

Whether you prefer plumping for fruity or floral, musky or fresh, adore Marc Jacobs and Le Labo or prefer a Carolina Herrera scent, these are the M&S fragrances to have on your radar.

Read more: Best perfumes for women: From sandalwood to florals

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M&S’s Le Labo-inspired scenthas fast become a cult classic – if you missed out earlier this year, it’s now back in stockfor autumn. Hailing from the high-street stalwart’s apothecary range, M&S’s warmth parfum blends aromatic notes of cardamom, cinnamon, cedarwood and sandalwood to evoke a scent that rivals santal 33. Infused with essential oils, the warming fragrance comes in a 50ml bottle – the same size as Le Labo’s, yet the M&S version costs almost £150 less.

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Calling to Lancome’s la vie est belle perfume (£125, Lookfantastic.com), M&S’s pink pepper scent is more than 90 per cent cheaper. The designer scent is loved for its rich, fruity fragrance, with M&S’s cheaper version balancing the same orange flower blossom and jasmine notes, layered over a sweet base of vanilla, amber musks and patchouli.

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An alternative to the YSL black opium eau de parfum (£77, Boots.com), which is well-known for its black coffee and vanilla fug, this midnight blossom eau de toilette blends notes of sweet jasmine, tuberose and amber for “soft florals and warm, musky undertones”, according to Marks & Sparks.

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This fresh mandarin eau de toilette is said to offer an affordable alternative to Carolina Herrera’s good girl (£86, Boots.com), which has been billed as “intensely seductive”. M&S’s scent features fruity cassis, orange flower and mandarin as the main event, with jasmine, ylang ylang and rose for a floral accompaniment to sweet tonka bean, vanilla, amber and sandalwood.

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The grown-up sister to M&S’s now-discontinued velvet rose perfume, the velvet amber scent is being hailed an even better rival to Chanel’s iconic no5 scent (£136, Boots.com). Offering a high-street alternative, you could add M&S’s velvet rose to your online basket 12 times before it matched the price of the designer offering. Described as a “rich amber scent” by the retailer, expect fragrant top notes of neroli blended with bold white flowers.

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(M&S)

With TikTok claiming this eau de toilette strikes a strong resemblance to Chanel’s coco mademoiselle scent (£136, Chanel.com), M&S describes it as a “delicate floral fusion”, with iris, jasmine and bergamot alongside orange blossom and vetiver, amber and patchouli as the base. Plump for this over the designer fragrance and you will save more than £100.

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(M&S)

If you love daisy by Marc Jacobs (£52, Boots.com), TikTok reckons you will love this purse-friendly eau de toilette. M&S’s scent pairs notes of vanilla and sandalwood alongside sweet and floral grapefruit and gardenia, which the retailer describes as flowery and charming. 

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(M&S)

TikTok believes the store’s warm neroli is a rival of Paco Rabanne’s lady million scent (£78, Boots.com). The cheaper alternative is characterised by similar notes of neroli and citrus. Touted as being a fresh fragrance with earthy tones, the budget 100ml buy is described as elegant and warming – perfect for the autumn months.

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Want more inspiration? Check out our review of Chanel’s coco mademoiselle hair perfume

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