Unpacking the Layers of China’s Spring Festival Gala
The China Central Television (CCTV) annual Spring Festival Gala, the most-watched TV program in the world, attracts a viewership that approaches at least a third of China’s total population of 1.4 billion, far exceeding similar extravaganzas such as the Eurovision Song Contest. Since its inception in 1983, the Gala has become a defining element of … Read more