Thailand culture

The Self-Defeating Nature of Thailand’s ‘Soft Power’ Push

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The Self-Defeating Nature of Thailand’s ‘Soft Power’ Push

Thailand’s new government cannot get enough of “soft power.” It has become such a buzzword in the Kingdom that a Chiang Mai man on X (formerly Twitter) gasped at the extent of its use, mockingly noting, “My [mate’s] daughter won a Thai dancing competition in [Bangkok] and her school called it a soft power competition.” … Read more

What the ‘Korean Wave’ Can Teach Thailand About Soft Power

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What the ‘Korean Wave’ Can Teach Thailand About Soft Power

In this handout picture, members of South Korean boy group Super Junior take part in a filming session for the MV of their new mini album “One More Time” in Macau, China, July 18, 2018. Credit: Depositphotos Advertisement In the intricate landscape of Southeast Asia’s evolving geopolitical dynamics, Thailand finds itself at a crossroads, seeking … Read more