
Taylor Swift delighted her fans Sunday night by announcing a new album during the Grammys. “The Tortured Poets Department” will drop on April 19.
Swifties suspected earlier Sunday that the pop singer might drop news that she’d drop “Reputation (Taylor’s Version)” after she changed her profile picture to a black-and-white image across several of her social media profiles, including Instagram.
The “Reputation” album’s artwork is an image of Swift in black and white with her name written in newspaper type, a thematic reference to the way she was represented by the media and how she was pushing back.
By Sunday afternoon, Rep TV was trending on X. Her website was also down throughout the day.
Instead, while accepting the award for best pop vocal album for “Midnights,” Swift said a new album is coming in April.
After the announcement, “red herring” began to trend on X.